Quality
What is quality? This question has been haunting me for months now. To this day nobody has been able to answer this question. Not even me, though this is a word I use often at work. Working at a company which – for Dutch standards – is big, it’s hard to avoid talking about the subject of quality.
The term is usually surfaces as a contradiction. A marketeer is interested in sales targets. While I feel quality is our target. The webanalytics specialist keeps talking about conversions (meaning sales for most webanalists). I keep going on about this quality issue of mine. They seem to be opposite points of view. There is debate. Frustration on my end. A deadlock all around.












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