What the Web

Tips for email newsletters

Email newsletters are still a great way to reach your customers. When properly executed they are not just valuable for you, but also for your customers. But it's the execution where

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Reviewing content

Web editors are specialists in the field of writing good content. They are usually not specialists on the subject matter they write about. This means that web editors need the subject specialists dearly. But how do you get them to help you in such a way, that they’re not in the way of the creative process, but they do supply their expertise?

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Your onsite search engine – a treasure cove

Imagine this version of eden: You have built a website. And of course you've done your best. But you realize you can't know everything.

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Content is important – part 2

Yesterday I talked about why good content was important. Today I want to share a few pointers on how to recognize good content.

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Content is important – a short reminder

Ever since Google has been around there has been a tremendous amount of emphasis on keywords,

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