Twitter is the search engine of the future. At least – that’s what some people say. I think that the Twitter content can be really helpful in giving better results to search queries. Two questions though:
- How will Twitter come up with better results?
- How can Twitter make money from their (free to use) application?
In this article I will share my thoughts on this subject, by giving you some possibilities for Twitter Search and a way a to make money. And yeah, it’s not that difficult.
What the Twitter?
Most people use Twitter to share whatever it is they choose to share. Most people who use Twitter want to interact with other people on Twitter, so a discussion / conversation is built. Often this is done by asking and answering questions. These questions and answers are connected, because users of Twitters reply to each other (@reinoutw for instance). When somebody replies to a Tweet, the reply is connected to this Tweet. Sometimes, a question or answer is accompanied by a URL. This is usedto enrich or explain the answer. All this makes Twitter a real Q&A machine!
Natural Language Twitter Search
The coolest thing about this Q&A machine is that it’s written by people; human beings! The questions are written in the natural language of the crowd and so are the answers. So, when somebody asks a question, this question can be found in the Q&A database of Twitter. But the biggest beauty is that the answer is also found in the same database.
So, when somebody asks a question, a natural language tool can read this question. By comparing this question with all the questions in the database a similar question can be found, after that, the question and the answer can be shown to the person posing the question.
The advantage of this Q&A system of Twitter is the matter in which people ask and answee questions. Up till now, serach engines try to find an answer to your question. As oposed to find a question accompanied by an answer. Twitter solves this problem because there are questions, answers and web pages connected to each other. Really interesting content!
Making Money
Now on tpo the second question surrounding Twitter. How to make money from this free service? We are familiar with Google Adwords, the sponsored results in Google. Twitter can introduce sponsored Tweets. Tweets by for instance manufactures who give answers to questions about their products and appear at the top of the ‘organic’ Tweets. These Q&A’s can be built easily even before anyone asks a particular question. Manufacturers can also collect all the questions (and his answers) and be given a more prominent place in the search results (by using visual markers instead of calling them sponsored results) . This is a plus for the the person searching (better answers), for the manufacturer (direct contact, in control of the answer) and for Twitter (making money).
Looks good to me, who will help me build this excellent tool?
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http://www.bodysideeffects.com Abigail Clark
My other sites (Dutch)
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