What the Web

Yesterday I talked about why good content was important. Today I want to share a few pointers on how to recognize good content.

Choose the right subject
A great source for subject matter if you’re out of inspiration are your website statistics. If visitors Google you on certain key words for which you have yet to make content, then do so.

And when choosing a subject, remember to keep your visitors in mind; tell them what they need/want to hear. Don’t tell them what you want them to know.

Choose the right author

Does your site contain highly specialized content, have it written by a specialist. Writers who don’t actually know enough about a given subject will get stuck in clichés and remain on the surface of said subject.

Also make sure you consider your target audience when choosing an author. Aiming for teenagers, find a writer who understands teenagers.

Offer your visitors rich content

Rich content means going a step beyond just articles. Provide video’s, pictures, link to more and related information and resources on your articles.

Wrap up

When choosing and making content for your website your First concern is your customer. Ask yourself, where would you hang out? The joint filled with ads and not much else interesting or would you prefer the place where the site owner offers you content that enhances your life/ knowledge/experience etc.?

Keep in mind that internet customers can leave your e-store any time they choose to. One click on the little cross in the upper right corner of their screen and they never have to deal with you again. Don’t just offer them a visually pleasing and well organized website (do offer them this, just don’t stop there) but also offer them relevant content.

Related posts:

1. Content is important – a short reminder
2. Your onsite search engine – a treasure cove